Information and Communication Technologies, and particularly the Internet, are transforming all human activities dependent on information. ICTs present new opportunities for individuals and communities to be not only consumers but also producers of information. Through media convergence, ICTs can also build on and integrate the capacities of other media (e.g. radio and television). This enables low-cost creation, access and distribution of information, which requires a networked rather than centralised approach.

In order for content to be relevant for communities there are fundamental factors that need to be considered. It is also imperative that local content should be linked to development and how ICT can facilitate this process. It is not about ICT but the use of ICT as enabler for communities to achieve development. Food and Agricultural Organization of the United Nations workshop emphasized that beyond physical access, information needs to be timely, retrievable and easily applied by a broad range of users, accessible in their own languages and consistent with their values.

Communication for development encompasses many different media and approaches - folk media and traditional social groupings, rural radio for community development, video and multimedia modules for farmer training, and the Internet for linking researchers, educators, extensionists and producer groups to each other and to global information sources.

Whether villages are connected to the outside world through modern telecommunications, learn about health care from folk proverbs and songs or listen to radio broadcasts on better farming practices, the processes are the same - people communicating and learning together. (Communication and Development, Food for Agriculture and Organization) The ICT sector will not be directly responsible for a significant number of new jobs, but rather is positioned as an enabler of increasing competitiveness in other sectors, as a source of future export earnings, and as a key enabler to achieve development goals. (National ICT Approaches: Selected Case Studies).

Information and Communication Technologies (ICTs) have enabled various information or content to be placed over internet in order to share it all over the world, thus opening the doors for content globalisation. Today, huge information is available over the internet in text or document format like market prices, poverty alleviation government schemes, hospital, weather, educational institute’s directory, telephone directory and much more. While urban citizens increasingly upload content available with them due to greater awareness on part of urban organisations, what is still ignored or not available is local content available with and for rural communities.